Marketing Intelligence Solutions

 Since 2016, Aurora Insights has delivered market research, retail audits, fieldwork and data analytics projects across Australia, Papua New Guinea, Fiji and the wider Pacific.

Our experience includes more than 50,000 surveys, retail audits, shopper research, customer interviews, focus groups, brand tracking and field management across challenging and diverse markets.

We design and manage research programs that help businesses understand customer needs, brand performance, product usage, market opportunities and competitor activity.

Our work includes surveys, interviews, focus groups, customer feedback, brand tracking and usage and attitude studies. 

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 Aurora Insights helps suppliers, distributors and retailers understand what is really happening at store level.

We manage retail audits, merchandising checks, promotional compliance, stock availability reviews, pricing checks, share of shelf measurement, competitor activity monitoring and photographic evidence.

Our fieldwork management capability supports recruitment, briefing, task allocation, store visit tracking, field supervision, quality control, progress monitoring and clear reporting across complex markets including Papua New Guinea and Fiji.

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We use practical field management systems to plan, assign and monitor field activity.

This can include store visit schedules, digital forms, GPS/location checks, photo capture, merchandising checks, real-time progress tracking and dashboard reporting.

We support businesses with in-market execution, trade activation, point-of-sale checks, merchandising audits, campaign monitoring and field reporting.

This helps ensure marketing and sales plans are properly executed at store level.

We turn raw data into clear, useful insights.

Our reporting can include dashboards, management summaries, category reviews, customer analysis, segmentation, loyalty data analysis and practical recommendations.

 Aurora Insights works across:

Australia
Papua New Guinea
Fiji
Pacific Islands

We understand the practical challenges of operating in these markets, including field logistics, retailer relationships, data quality and local market conditions.